Health Supplements Literature Reviews To Support Your Marketing Claims

When your supplements and vitamins are available on the China market, you produce marketing materials in Chinese to attract local consumers.

Do you ever wonder if the marketing claims are compliant supported by vigorous science?

AMC is here to help.

We conduct health supplements literature reviews to provide marketing selling points for the China market

Per your specific marketing needs, we search, identify and summarise eligible literature, and deliver in PowerPoint sides or other forms you prefer.

The deliverables will support Marketing team to have strong scientific evidence on product claims, eventually boosting brand image and sales in China.

On the other hand, if you already have a bilingual team for this task, it is always better to have an external expert for additional review. It is crucial that the external bilingual consultant is equipped with in-depth knowledge of the China consumer health market.

Case study - develop nutrient marketing claims via literature reviews

Client: Glanbia China
The client approached AMC for help with developing China-specific whey protein marketing claims.  This is to be done via literature reviews.

Sports nutrition is on the spotlight now. In the China market, Client is interested in marketing claims of whey protein on ordinary people with an active lifestyle, such as running/marathon, cycling and ping-pong – sports that Chinese people enjoy doing. However, traditionally the target consumers in the Western markets are professional athletes or people doing extensive exercise in fitness centres. We will search, appraise and compile literature on the exercise-conscious general public, which is the aim of the project.The client plans to use the completed slide decks to market to their corporate partners in the health, nutrition and food sector.

After discussing with the Client to have a thorough understanding of the project, we carefully planned search terms and then conducted extensive literature search and appraisal both in English and Chinese academic databases. In each stage, we communicated with the Client, so they always knew what was happening and that the project was on-track per agreed timelines.

Incorporating Client feedback, we developed scientific claims through tables and figures for each selected individual study and compiled all claims into one comprehensive summary slide. Upon delivery, we created two slide decks, one in English, and one in Chinese. We also included all full-text papers with highlights.

The client is pleased with the outcome, commenting on the project being “Excellent work”.

Health Supplements Literature Reviews To Support Your Registration And Listing In China

If you are an Australian supplements & vitamins company keen to expand your brands in China, you are probably already selling your products on China’s cross-border e-commerce platforms. This path bypasses regulatory requirements in the short term, but it does not utilize the full penitential of China’s enormous consumer base from retail stores.

Registration and listing are the paths to go to make your products available in Chinese retail stores.

The best part is, Chinese consumers have already fallen in love with Australia’s clean and green health supplements. As of the end of 2018, Australia has become the No. 1 import country for China in nutrition and health food. Done right, the retail channel can account for as high as 90% of your sales volume.


AMC has collaborated with some top supplements & vitamins registration agencies based in China.

We travel frequently to China for business and meet our collaborators at their facility, or at industry events, so we know our registration partners are trully top-performing players in the sector.

We are collaborating to register your dietary supplements with China FDA (now SAMR), so that you can sell your health products in brick and mortar stores in China.  Our partner companies serve as a China registration expert, and we are literature review experts as well as bridging communications for all parties involved.

Registration and listing can be a lengthy process, and we understand barrier-free communication is key to you. Based in Melbourne, Australia, we have the geographical advantage of communicating with you directly. It is also critical to have a registration partner on the ground in China, where all government activities take place. We are proud to have optimal technical and location combinations to help you succeed.

Health Supplements Literature reviews play an important role in registration

Safety and function scientific assessments are mandatory registration materials to be filed with SAMR. With unique advantage of evaluating biomedical literature in both English and Chinese, we search, screen and fill in detailed literature search results in SAMR specified forms for your products.

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